Software Asset Management (SAM) is a generic name for a continuous process through which an organisation ensures it has an up-to-date and in-depth view of all its software assets and that these are well managed in relationship to business requirements, IT strategy and rollout and purchasing processes, as well as actual software entitlement.

In short SAM ensure that you only pay for what you use, that what you use is deployed in the most effective manner and that software is purchased cost effectively.

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