10 essential digital marketing tips for businesses

Tip # 1:  Create a marketing plan for social media before you start

As with any action in the corporate world, it is necessary to make a pre-execution plan. The same goes for social media. Developing a digital marketing plan will put you on the road to success and help you avoid mistakes on social media. Learn how  to create a digital marketing plan  and watch your social media flourish.

Tip # 2:  Conduct an audit of your presence on social media

Before creating a new social media profile, conduct an audit of your current digital presence. Social media audits are useful for gathering all your social profiles and passwords. To help you make one, use our  social media audit template  to get you started.

Tip # 3:  Your social media strategy needs to incorporate digital engagement

Thinking about digital engagement in your social media strategy can be a real threat to your company’s digital presence. For successful digital engagement, here are 3 steps: be proactive , always listen and be engaging .

Tip # 4:  Know when to outsource your social media management

Many companies, big or small, are subject to the same problem: should social media management be maintained internally or outsourced? When it comes to deciding to give the keys to your social media accounts, weighing the pros and cons takes time.

Tip # 5: Measure your social campaigns with Google Analytics

Your website is the cornerstone of your company’s online presence. Alongside your website is a great help: social networks. It’s important to integrate your presence on social media and your website to continually drive traffic to your online resources. After directing social media traffic to your site, the next step is to measure the fruits of your labor to improve. As always, this is where Google Analytics comes in handy.

Tip # 6: Social Media Monitoring is the Most Often Missed Opportunity

On social media, people have the power to say whatever they want about your business and your brand. It can be positive or negative. No matter how or why they share their feedback, it’s important not to miss the opportunity to watch your audience on social media. There are 3 ways to take advantage of social media monitoring. This blog post describes them and offers much more.

Tip # 7:  Any business should be on LinkedIn

You’ve probably heard this many times but I’d like to stress once again: LinkedIn is no longer an optional option for the company, big or small. This social network provides your business with credibility, an extensive network of professionals, sales opportunities and a marketing platform.

Tip # 8:  Learn how to schedule tweets to save time

Social media tools like Hootsuite eliminate the stress of managing multiple Twitter accounts with the ability to schedule tweets. Discover our 3 tips for tweeting at the best time .

Screenshot of the Hootsuite Programming feature

Tip # 9:  Avoid digital strategy errors at all costs

Knowing what to incorporate into your social media strategy is the key to success. But do you know what should  not be  published on social media? Common tactics that can affect your social media presence are many. This blog post highlights errors to note on your list of “things to avoid”.

Tip # 10:  Tell all skeptics that social media is a chance for their business

There are many people who support the use of social media as part of the business, but there are still skeptics who do not see and understand their benefits to their business. Our barometer in partnership with Adetem and Visionary Marketing explains the importance and impact today of social media in the marketing strategies of French companies.