Category: Blog

Five ways to implement a Successful Women’s Leadership Programs

Is there a women leadership program currently being initiated by your company? How is your company planning to achieve gender parity?

Here you will read all about women’s leadership training and how the organisation can take advantage of it for their businesses.

Recently, most organizations have started to prioritise training for women in leadership positions. Women’s leadership training is necessary to achieve gender equality in executive and leadership roles. A study shows that companies with women occupying about thirty percent of leadership roles have a forty percent likelihood to achieve sustained and profitable growth.

Here are some essential points to note about how an organisation can implement women leadership programs:

Set Goals, Use Reporting, and Accountability

Goal setting, progress tracking, result sharing, and rewarding success shows the intent to encourage women in leadership. Encourage the team to send in reports, monitor changes, and watch its impact on their business unit.

Get Approval from the Top

Stakeholders and executives of the company involved with decision making should be engaged. But is this done? You should build your case, have a plan and training in place with clear outcomes that highlights the benefits it could bring to the entire company if more women are tasked with leadership roles.

Fix The Broken Rung

In 2019, Women in the Workplace published a report which states that women often get hired and promoted due to their past achievements while more men are hired and promoted due to future potential.

This report shows a significant obstacle for women to get hired at the entry-level, and gain promotion to management level due to their lack of experience. To overturn this situation, the organisation should set specific targets, set up the right training, and appoint more women in first-level management positions.

Create Opportunities for promotion at All Levels

Ensure a fair and transparent process of hiring and promotions. Establish criteria for precise evaluation, and reward top leaders who identify women with great talent and high-potential and help them get started.

Encourage a respectful and inclusive culture

An organisation with a top-down approach to management should appoint top leaders as champions of diversity. Start from the Top by including executive sponsors, line managers, gender balance board and entry-level professionals as champions of diversity. Let everyone learn not to be biased in their daily activities in the company. Train them on unconscious bias training, and ensure everyone’s voice is heard. Also, in every decision making, ensure every genders opinion and idea is considered. Promote candid conversations and ensure inclusiveness.

A Successful Strategy for women’s leadership training

There is a need to hire more women to organisations. These women should be trained, promoted, and retained, provided they meet up with the organisation standard and ethics.

There are lots of women leaders ready to take on the position of responsibility if given a chance. However, they require support, exposure, and the ideal work environment to thrive. Also, these women need the right culture and decision making from the organisation, so they could be included in the long-term plans of the business.

Women leadership training is needed to help women have the necessary skills to excel in senior roles. The five essential elements mentioned above help position companies to hire women talent and have the right environment for growth. It also shows the companies resolve to attain gender equality and inclusiveness.

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Types Of Events That Can Benefit From Motivational Speakers

Motivational speakers are very important to the development of talent in society. Rather than just helping develop the talent, they help build up morale for improving productivity. They help people get back on track to toiling for their goals and refocus on what’s important for them in their lives.

Hiring a motivational speaker for an event can be very tricky. If you hire the wrong one for your event, it could derail your complete event and fall short on achieving your goal. These speakers usually specialize in a domain and wouldn’t be able to deliver if hired for anything else. Let’s take a look at some of the kinds of events you can hire speakers for.

Company training

Hiring a speaker for your company training or a retreat could help you achieve your business goals. You can re-instil important time management techniques in your employees, that’ll help them avoid wasting precious hours on projects. They can also take the monotonous and stagnant routines of employees and revitalize them with energy to identify what is important.

A motivational speaker or business coach canberra can do wonders for reinforcing the company values because believing in the mission of a company is practically the first step for employees to deliver effectively and efficiently. You will begin to see an immediate improvement by reintroducing these values to your employees with the help of such speakers.

Tech conventions

These conventions are the best places for such speakers, as they can get access to a very huge audience. Here budding start-ups display their inventions and innovations and many attendees are struck by inspiration to test their mettle as well. A motivational speaker session at these conventions can leave a lasting impact.

Many people are afraid to take the leap and implement to bring their idea to the market. Attending one inspiring session from motivational speakers can be the very push that they needed to take the leap.

Job fairs

Such events could benefit a lot from the contribution of motivational speakers and business coaches. While there are a lot of companies looking for suitable candidates for their teams, there are a lot of people who despite having the right skillset shy away from opportunities due to lack of relevant experience. Speakers can help build up the confidence to allow them to structure their resume in a professional way, and present themselves in an attractive way.

You can also find people on such events looking for a career change. With the right motivation from speakers, they can prepare themselves to make the change. More often than not, these speakers have a couple of success stories that help you identify what you need to in order to make the switch and fully embrace your true potential.

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10 essential digital marketing tips for businesses

Tip # 1:  Create a marketing plan for social media before you start

As with any action in the corporate world, it is necessary to make a pre-execution plan. The same goes for social media. Developing a digital marketing plan will put you on the road to success and help you avoid mistakes on social media. Learn how  to create a digital marketing plan  and watch your social media flourish.

Social Media Marketing Plan Plan

Tip # 2:  Conduct an audit of your presence on social media

Before creating a new social media profile, conduct an audit of your current digital presence. Social media audits are useful for gathering all your social profiles and passwords. To help you make one, use our  social media audit template  to get you started.


Tip # 3:  Your social media strategy needs to incorporate digital engagement

Thinking about digital engagement in your social media strategy can be a real threat to your company’s digital presence. For successful digital engagement, here are 3 steps: be proactive , always listen and be engaging .

Tip # 4:  Know when to outsource your social media management

Many companies, big or small, are subject to the same problem: should social media management be maintained internally or outsourced? When it comes to deciding to give the keys to your social media accounts, weighing the pros and cons takes time.

Tip # 5: Measure your social campaigns with Google Analytics

Your website is the cornerstone of your company’s online presence. Alongside your website is a great help: social networks. It’s important to integrate your presence on social media and your website to continually drive traffic to your online resources. After directing social media traffic to your site, the next step is to measure the fruits of your labor to improve. As always, this is where Google Analytics comes in handy.


Tip # 6: Social Media Monitoring is the Most Often Missed Opportunity

On social media, people have the power to say whatever they want about your business and your brand. It can be positive or negative. No matter how or why they share their feedback, it’s important not to miss the opportunity to watch your audience on social media. There are 3 ways to take advantage of social media monitoring. This blog post describes them and offers much more.

Tip # 7:  Any business should be on LinkedIn

You’ve probably heard this many times but I’d like to stress once again: LinkedIn is no longer an optional option for the company, big or small. This social network provides your business with credibility, an extensive network of professionals, sales opportunities and a marketing platform.

Tip # 8:  Learn how to schedule tweets to save time

Social media tools like Hootsuite eliminate the stress of managing multiple Twitter accounts with the ability to schedule tweets. Discover our 3 tips for tweeting at the best time .

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Screenshot of the Hootsuite Programming feature

Tip # 9:  Avoid digital strategy errors at all costs

Knowing what to incorporate into your social media strategy is the key to success. But do you know what should  not be  published on social media? Common tactics that can affect your social media presence are many. This blog post highlights errors to note on your list of “things to avoid”.

Tip # 10:  Tell all skeptics that social media is a chance for their business

There are many people who support the use of social media as part of the business, but there are still skeptics who do not see and understand their benefits to their business. Our barometer in partnership with Adetem and Visionary Marketing explains the importance and impact today of social media in the marketing strategies of French companies.

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Consulting & Strategy

Our consultants assist you in project management or fixed price: definition of your Web strategy, operational design of your projects, audits and recommendations.

Your goals

  • Be enlightened about the evolution of the interactive universe
  • Make your brand / offer known to a targeted audience
  • Define or recast your digital strategy (Web, mobile, social networks …)
  • Meet the expectations of users of your applications
  • Boost your online sales
  • To support you in your relations with specialized service providers

Our expertise

  • Positioning strategies and target analysis
  • Competition Studies
  • User audits & analysis of the existing
  • Feasibility study, prospective studies and prototypes
  • Architecture definition
  • Development of scoping notes and specifications
  • Media Campaigns & Digital Marketing
  • Assistance for project management


It is not always easy to see clearly in the evolution of the Interactive Universe , nor to know what is necessary to succeed to make live your company or your brand in the digital world.
The modes  follow the modes, and there as elsewhere, the prophets do not miss …
How to make the good choices  when you must engage projects over several years?

Novactive puts its consultants  at your disposal to guide and design your project , in accordance with your objectives. We can support you in the long term definition of your Web and Mobile strategy , as in the operational design  of a project, or the Project Management Assistance . Throughout our 15 years of existence , we have always cultivated two values ​​that are useful when it comes to choices: pragmatism  and the quest for quality  in the long term. 

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