Category: Marketing

Is Online Marketing Important

Basic Online Marketing Guidelines For Facebook Advertising

You’re planning to start an advertising for your business via the Facebook. This could take a lot of time and effort to brainstorm the perfect kind that you’d like for people to remember your brand as an entrepreneur. Of course, this can be very daunting because having to present in social media must be something that is unique.

The algorithm update

There are few pieces of information that you’ll need to know about Facebook ads. It has been stated that there will changes when it comes to the algorithm. This means that an update is made in order for people to have continuous experience either for personal or business endeavour. Surely, you won’t miss any stories and posts from people that you have been following over Facebook or your friends. So, setting up your Facebook Ads is important and crucial for you to make things happen.

To make your experience in creating your own online advertising, here are the following online marketing guidelines that would help you start.

  1. Know your purpose- it is important to know first why you want to advertise your business? What are your options in creating an Ad that will come out as purposely driven. Keep in mind that Facebook Ads is known for its effective tools to help entrepreneurs grow their business. Get to know the size of your audience, attention and target.
  2. Know the pros and cons- it is essential that you understand what you’re doing. Facebook Ads requires for you to fully create something that will also give them the benefit in return. It is like a two way communication and compensation. Weigh your options in order for you to have a better Facebook Ad results.
  3. Get to know the settings in creating Facebook Ads- exploring Facebook is one way for you to have a better chance to check which part should you use in creating an Ad. In this way, you will be able to readily make everything accordingly.
  4. Boosting your post- advertising helps your business grow and even target your market faster. Boost your post by adding premium or you can ask your natural market to post it as well for you. This will help promote your business.
  5. Sending your website- you determine how you’re going to present everything. For example, you want to add videos on your site as means of Ads and determine how many should place in the website.
  6. Increase the conversations- the more engaging your Facebook account, the more people will learn about your business. Consumers will feel that their concerns are attended immediately by you.

It is important that you understand how you’re going to leverage your business through the use of digital marketing via Facebook Ads. Keep in mind that this becomes the staple strategy for every individual who wants to Advertise their brand. Of course, having to do anything to make things work requires a good budget for you to reach an outstanding end goal. Deliver your business in a sense that is beneficial to all of your consumers and potential clients.



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10 essential digital marketing tips for businesses

Tip # 1:  Create a marketing plan for social media before you start

As with any action in the corporate world, it is necessary to make a pre-execution plan. The same goes for social media. Developing a digital marketing plan will put you on the road to success and help you avoid mistakes on social media. Learn how  to create a digital marketing plan  and watch your social media flourish.

Social Media Marketing Plan Plan

Tip # 2:  Conduct an audit of your presence on social media

Before creating a new social media profile, conduct an audit of your current digital presence. Social media audits are useful for gathering all your social profiles and passwords. To help you make one, use our  social media audit template  to get you started.


Tip # 3:  Your social media strategy needs to incorporate digital engagement

Thinking about digital engagement in your social media strategy can be a real threat to your company’s digital presence. For successful digital engagement, here are 3 steps: be proactive , always listen and be engaging .

Tip # 4:  Know when to outsource your social media management

Many companies, big or small, are subject to the same problem: should social media management be maintained internally or outsourced? When it comes to deciding to give the keys to your social media accounts, weighing the pros and cons takes time.

Tip # 5: Measure your social campaigns with Google Analytics

Your website is the cornerstone of your company’s online presence. Alongside your website is a great help: social networks. It’s important to integrate your presence on social media and your website to continually drive traffic to your online resources. After directing social media traffic to your site, the next step is to measure the fruits of your labor to improve. As always, this is where Google Analytics comes in handy.


Tip # 6: Social Media Monitoring is the Most Often Missed Opportunity

On social media, people have the power to say whatever they want about your business and your brand. It can be positive or negative. No matter how or why they share their feedback, it’s important not to miss the opportunity to watch your audience on social media. There are 3 ways to take advantage of social media monitoring. This blog post describes them and offers much more.

Tip # 7:  Any business should be on LinkedIn

You’ve probably heard this many times but I’d like to stress once again: LinkedIn is no longer an optional option for the company, big or small. This social network provides your business with credibility, an extensive network of professionals, sales opportunities and a marketing platform.

Tip # 8:  Learn how to schedule tweets to save time

Social media tools like Hootsuite eliminate the stress of managing multiple Twitter accounts with the ability to schedule tweets. Discover our 3 tips for tweeting at the best time .

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Screenshot of the Hootsuite Programming feature

Tip # 9:  Avoid digital strategy errors at all costs

Knowing what to incorporate into your social media strategy is the key to success. But do you know what should  not be  published on social media? Common tactics that can affect your social media presence are many. This blog post highlights errors to note on your list of “things to avoid”.

Tip # 10:  Tell all skeptics that social media is a chance for their business

There are many people who support the use of social media as part of the business, but there are still skeptics who do not see and understand their benefits to their business. Our barometer in partnership with Adetem and Visionary Marketing explains the importance and impact today of social media in the marketing strategies of French companies.

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Consulting & Strategy

Our consultants assist you in project management or fixed price: definition of your Web strategy, operational design of your projects, audits and recommendations.

Your goals

  • Be enlightened about the evolution of the interactive universe
  • Make your brand / offer known to a targeted audience
  • Define or recast your digital strategy (Web, mobile, social networks …)
  • Meet the expectations of users of your applications
  • Boost your online sales
  • To support you in your relations with specialized service providers

Our expertise

  • Positioning strategies and target analysis
  • Competition Studies
  • User audits & analysis of the existing
  • Feasibility study, prospective studies and prototypes
  • Architecture definition
  • Development of scoping notes and specifications
  • Media Campaigns & Digital Marketing
  • Assistance for project management


It is not always easy to see clearly in the evolution of the Interactive Universe , nor to know what is necessary to succeed to make live your company or your brand in the digital world.
The modes  follow the modes, and there as elsewhere, the prophets do not miss …
How to make the good choices  when you must engage projects over several years?

Novactive puts its consultants  at your disposal to guide and design your project , in accordance with your objectives. We can support you in the long term definition of your Web and Mobile strategy , as in the operational design  of a project, or the Project Management Assistance . Throughout our 15 years of existence , we have always cultivated two values ​​that are useful when it comes to choices: pragmatism  and the quest for quality  in the long term. 

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